- Promote Your Video:
Blogs: Reach out to blogs that deal with your genre of music. When reaching out to blogs, you want to personalize your pitch as much as possible so it doesn’t look like you just sent spam. If you have the budget, you can even pay to sponsor a blog post featuring your video.
Facebook: Share your video on Facebook with all of your fans. Don’t post the video once as not everyone will see the video the first time, but make sure that you don’t post it so much that it becomes spam. Think about optimum timings to make your posts.
Twitter: Share it with your followers on Twitter and encourage them to retweet your message. Perhaps you could be creative about obtaining retweets rather than simply asking for them - sometimes people are reluctant when they have been asked so explicitly.
Your Website: Post the video on your website. By posting the video on your website, you are giving your core fan base a chance to check it out first. Also, you want to keep the video pinned at the top so any unique visitors to your site are more likely to check out the video when they arrive at your site.
Email Lists: If you have an email list, you can send out your video to all your subscribers. Encourage them to share the video with others if they like it. If you don’t have an email list, there’s plenty of industry email lists for your genre that you can pay to send out your content. While this isn’t always cost-effective, it will definitely help.
- Create A Compelling Thumbnail:
When people are browsing through videos, they are typically drawn to the ones with the most compelling thumbnail - remember the importance of visual appeal. YouTube allows you to upload a custom thumbnail, so make sure you’re creative with your choice.
Controversial, lewd, funny and stylish thumbnails tend to get the most views, so if you have any moments in the video containing particularly eye-catching moments, you should pick them. The most important things to consider when choosing your thumbnail are clarity, relevance and visual appeal.
- Utilize Facebook Fan Pages:
Find a Facebook fan page that posts music based similar to yours, preferably with a fair amount of fans and user engagement. Ask the owners to see if you can get your music posted on their pages, but again be wary of seeming as though you are sending spam. Perhaps it would be best to ask acquaintances you are familiar with, rather than total strangers as they are probably more likely to do you a favour with the prospect of receiving one in return.
- Utilize Powerful Bloggers and Twitter Users:
Create an extensive list of Twitter users and influential music bloggers who could potentially tweet or post about your music, in a similar vein to the Facebook approach. Sites such as Followerwonk will help you find Twitter users in your music niche. Contact them and ask if they would kindly post a link to your video - again, being previously acquainted will significantly help your cause.
- Pick the Right Keywords:
YouTube has a keyword tool just like Google. Use the most relevant keywords, forming a sensible, descriptive title for your video. The keyword tool also lets you choose the demographic you want to target, which is a very useful addition. This can help you manipulate your word choice to appeal to the right audiences.
- Use Psychological Appeal:
Scientific evidence suggests that people are more likely to help when they’re asked for their advice? If you ask the public and even industry professionals for advice, expertise and feedback on your videos, you might be surprised by the activity you see as a result. People love providing their input, and as a result you may reap the rewards of this psychological trick.
- Use What Works On You:
When you’re browsing a music website or magazine looking for new music, only a few will stand out. Why? Is it their artwork? Their photography? The language used? Was it enigmatic? Shocking?
Introspect and figure out what it is about the artists that you find appealing. Use similar techniques with your own work to see whether you appeal to your target audiences.