They also need to be able to see you, which is where the importance of videos comes into the equation. Make no mistake about it – a big chunk of the decision-making process when it comes to music executives comes down to how you look and how you act. They need to see you to be able to want you, which means you need to present your very best video content in a manner that is convenient and professional.
- Links to Social Platforms
There’s a good chance those visiting your website will also be interested to see how involved you are in the community in general with social media. That, or they may prefer to get in touch with you via a social platform. In any case, you need to provide them with the prominent links required for them to do exactly that. Don’t get too carried away with external linking, but ensure they can get where they may want to go.
- Contact Info
Critically important, your contact information should be clearly visible at all times – not hidden away on some random page at the back of your website. If you are represented by an agency or PR company of any kind, ensure that this is clearly communicated. As a generally accepted mark of professionalism, you might as well let them know you work with the pros.
- Event Calendar
This should provide visitors to your website with an instant overview of everything that is happening in your life for the foreseeable future. Gigs and appearances being the most obvious examples, but it’s also worth including things like when you’ll be back in the studio, new releases, promotional events and even birthdays of band members. The more your target audience members feel as if they are a part of what you do, the better.
Every good website these days needs a blog and yours is no different. Blogging gives you the perfect opportunity to communicate with your target audience members about everything that’s going on in your life, along with the rest of the industry in general. It generates discussion, encourages engagement and ensures that there is always something fresh and relevant to come back for.
- Store Access
You don’t want to get carried away with pushy promotional tactics, but at the same time you need to make it as easy as possible for visitors to your website to make a purchase, should they choose to. So whether you sell directly via your website or use a different online music retailer, you need to make sure that those interested in buying your music can do exactly that.
- Reviews and Ratings
Last but not least, if you have received any kind of feedback of a positive nature about anything you have done at any time, this is the kind of pure gold you could really do with publishing. Along with adding a few select snippets and samples to your pages in general, you might also want to think about creating a dedicated feedback page. It’s one thing to blow your own trumpet – it’s something else to show just how many others are willing to do it on your behalf!