10 Things Every Band or Musician’s Website Needs
Written by Michael Eastwood Founder & CEO of Mastermind Promotion
10 Things Every Band or Musician’s Website Needs
When working in the music industry, your website is just about the most important promotional tool at your disposal. It might be your music that represents who you are as an artist, but your website speaks volumes for you as a brand and a business.
The problem these days is the way in which so many newcomers to the industry make it unnecessarily difficult for fans, journalists, bloggers, bookers and executives alike to gain a full and accurate insight into the band. With a website, you have a golden opportunity to provide anyone with an interest in you with an instant cross-section view of what makes you tick and why they want a piece of you.
Worried your own website isn’t quite hitting the mark?
Ensure it includes everything in the following checklist and you only stand to benefit as a result:
- About the Band
Not just some half-baked blurb full of lazy clichés, but a concise, up-to-date and relevant snapshot of who you are and what you do. Getting into the habit of updating your ‘About Us’ page on a regular basis is crucially important, in order to ensure that anything relevant happening at the time makes its way onto the page. If it isn’t interesting and compelling, it’s better left out of the equation.
- Press Page
This is a page you should be dedicating to press releases, quotes and some of the very best imagery you have. Or in other words, a page members of the press can head over to and find everything they need to come up with interesting, relevant and recent stories about your band. If you’re not doing enough to come up with regular press releases, you’re not doing enough…period.
- Music Player
One of the single most important elements of your website is the music player you provide, along with the respective track listing. It needs to be readily available, easy to use, high in quality and easy to shut off if they’ve had enough of you. Boasting links to external audio content just isn’t enough these days – they need to be able to hear you right then and there.
They also need to be able to see you, which is where the importance of videos comes into the equation. Make no mistake about it – a big chunk of the decision-making process when it comes to music executives comes down to how you look and how you act. They need to see you to be able to want you, which means you need to present your very best video content in a manner that is convenient and professional.
- Links to Social Platforms
There’s a good chance those visiting your website will also be interested to see how involved you are in the community in general with social media. That, or they may prefer to get in touch with you via a social platform. In any case, you need to provide them with the prominent links required for them to do exactly that. Don’t get too carried away with external linking, but ensure they can get where they may want to go.
- Contact Info
Critically important, your contact information should be clearly visible at all times – not hidden away on some random page at the back of your website. If you are represented by an agency or PR company of any kind, ensure that this is clearly communicated. As a generally accepted mark of professionalism, you might as well let them know you work with the pros.
- Event Calendar
This should provide visitors to your website with an instant overview of everything that is happening in your life for the foreseeable future. Gigs and appearances being the most obvious examples, but it’s also worth including things like when you’ll be back in the studio, new releases, promotional events and even birthdays of band members. The more your target audience members feel as if they are a part of what you do, the better.
Every good website these days needs a blog and yours is no different. Blogging gives you the perfect opportunity to communicate with your target audience members about everything that’s going on in your life, along with the rest of the industry in general. It generates discussion, encourages engagement and ensures that there is always something fresh and relevant to come back for.
- Store Access
You don’t want to get carried away with pushy promotional tactics, but at the same time you need to make it as easy as possible for visitors to your website to make a purchase, should they choose to. So whether you sell directly via your website or use a different online music retailer, you need to make sure that those interested in buying your music can do exactly that.
- Reviews and Ratings
Last but not least, if you have received any kind of feedback of a positive nature about anything you have done at any time, this is the kind of pure gold you could really do with publishing. Along with adding a few select snippets and samples to your pages in general, you might also want to think about creating a dedicated feedback page. It’s one thing to blow your own trumpet – it’s something else to show just how many others are willing to do it on your behalf!