- Be unique
Easy to say, extremely difficult to achieve – uniqueness often tends to be the linchpin that determines success or otherwise. Which isn’t exactly difficult to understand, as why would anybody be interested in a carbon copy of something that already exists? The simple fact of the matter is that when it comes to uniqueness, you also need to be open to change. The reason being that it could turn out that your initial ideas and approach are already being done to death elsewhere. It’s not a case of changing your personalities, but when it comes to the essential hook or USP your band delivers, it needs to be yours and only yours.
- Consider every detail
Branding efforts need to take into account every single detail across the board, regardless of how seemingly small and significant. You really need to bear in mind the fact that when it comes to interviews, blog posts and even the way you communicate with the crowd during live performances, every word you say will be scrutinised…big time. And if you happen to steer yourself into territory that goes entirely against the brand you are looking to build, you could be in trouble.
- Capitalise on social media
One of the best outlets you have at your disposal these days when it comes to all aspects of branding is social media. There’s practically limitless scope when it comes to both demonstrating to the world exactly who you are and also generating discussion and engagement among your fans. Once again however, it is important to ensure that the voice, tone and everything else to do with your brand that you create via social media remains consistent at all times.
- Build connections with your fans
Last but not least, the most successful brands in the music industry are those that make the fans feel as if they are an integral part of it. Think of the way in which so many bands at pretty high levels consistently stand at their own merchandise tables, meet and greet sessions, hang out at the bar after the show and so on. They don’t need any more fame or money – they do this because it is the brand they have established. The key point being, it works.