- Be Realistic
Under no circumstances should you put any effort into booking the kinds of shows where you’re going to make yourself look disastrously unpopular. Supporting another band is one thing, as it really doesn’t matter if only six of your own fans turn up. If you’re the headline act however, playing to an empty hall isn’t going to work wonders for your reputation. Be realistic and don’t over estimate your popularity. Not yet, anyway.
- Confidence and Professionalism
When it comes to both booking the show in the first place and absolutely everything else that follows, you need to remain a bastion of confidence and professionalism at all times. Nervousness is never a reassuring sign, neither is anything that gives the impression you’re in a pit of pure desperation to book something. Present yourself well and give the whole process the respect it deserves.
- Avoid Arrogance
That being said, you need to be very much aware of that fine line between confidence and arrogance. If at any point you come across as something of an ego-maniac during the booking process, you might leave a sour taste in their mouth…along with every other promoter and booker they decide to speak to.
- Be Punctual
A quick point but an important point nonetheless, promoters and bookers across the board have absolutely no time for acts of any kind that can’t be 100% punctual without exception. If you’re not going to make the effort to be where you need to be at the time you need to be there, don’t bother booking in the first place.
- Stay Sober(ish)
Nobody’s going to stop you having a few beers before and after the show, but you can rest assured that coming across as a drunk or a druggie isn’t going to work. Sure, there may be plenty of bands and artists that have built their own brands around getting and staying blotto most of the time. You aren’t one of them, which means you won’t get away with it. You’re still in the construction stages of your career, when this kind of image and reputation could ruin you.
- Practice Your Show
Forget about simply practicing your songs, you need to practice the whole show. Think about absolutely everything that’s going to happen during your set, rather than winging it on the night. Not only will you be more confident and comfortable, but there will be considerably less likelihood of things going wrong.
- Thank the Management
It’s important to express your genuine appreciation to the management after the show, but this doesn’t mean a drunken handshake or a generic Tweet. Instead, think about sending them or handing them an actual greetings card, maybe with a small gift of some sort just to say thanks. If you’re looking to leave a lasting impression for all the right reasons, this is a good way of going about it.
- Update your Website
Last but not least, take absolutely everything of value from the show and use it to improve and enhance your website. Along with boasting video clips, photographs, audio and so on, get your fans to add their own comments and maybe even send you their own media. In addition, be sure to thank your fans and do whatever it takes to keep the buzz alive via socials media. What you do after the show will often prove to be just as important and influential as the show itself…maybe even more so.