In the music industry you have competitors in the pursuit of fans, hoping to receive money in return for your efforts as an artist. Obviously, the financial resources of most people are finite and they can only devote so much money to particular interests - the key objective is to maximise the possibility that potential fans invest in you. This raises the important point that music is fundamentally a business - a point that is crucial to understand as quickly as possible.

The Necessity of a Defined Strategy:

Given that the music industry is a competitive business, this calls for a plan as how best you can sway people into investing their time and money in your music rather than another artist’s. The necessity of a defined strategy thus becomes immediately clear, which will seek a resolution to the primary question “How do I beat my competitors?”, a query which raises a number of subsidiary points:

How Do I Beat My Competitors?

Recognising that music is a business and that as a result you need a defined strategy to succeed are the first steps to developing your own strategy. The importance of establishing an economical, effective way to beat your competitors and appeal to the right demographic as well as a wide fanbase is clear and should be the focus of your strategy.

These are probably the main areas of concern facing you as a musician at the moment - this applies to essentially every aspiring artist worldwide. In order to succeed in beating your competitors, it is important to approach these hurdles in a pragmatic manner, developing a calculated strategy that will navigate each with efficiency and effectiveness.

This may include maximising your use of social media and streaming sites, re-developing your brand, and beginning a radio promotion campaign. Whatever there is that needs to be done to increase your chances of widespread success, it is important to map out a strategy that will help you chart your progress and provide you with the best possible opportunities.