Where To Start?
This question seems straightforward enough, and there is a straightforward answer - prepare your music, a press release and submit your tracks to a station. However, it is standing out during the process that proves difficult. Simply attempting to get your music on the radio is easy - actually making sure that you get noticed and played is a totally different story.
To try and get your song played on the radio, either you or your promotion company approach radio stations, promoting your song or release to them using a combination of press releases, emails and phone calls. The interested stations will then, if you’re lucky, play your music.
Mastermind artist Tom Robinson (right) with Michael Eastwood (centre) and BBC Radio London presenter Robert Elms (left)
It is important to consider both submitting to non-commercial radio stations, such as student radio, as well as the main commercial radio stations to maximise your chances of getting plays and airtime. Understanding that your journey as an artist is a process rather than an overnight success story is crucial - whilst your end goal might be to end up securing plays on the biggest radio stations, obtaining plays on a smaller non-commercial station is an incremental step to your overall success as an artist. From that position, you can expect commercial stations to pay you more attention than an artist without those non-commercial plays, even if they weren’t your ultimate objective.