Professional, Creative Music Branding. Build A Brand That Can Compete With The Major Record Labels.
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Branding often is seen with some confusion over its definition. Many musicians believe they are in control of their brand when in reality, branding is as difficult to define as it is to control. Branding is about the promise of a distinct, memorable experience. It requires time - and often help.
It means delivering an expectation consistently every time anyone comes into contact with your brand; whether it’s what your photos convey, how your website functions, or your backstory as a musician.
Complete Your Music Brand With The Establish and Flourish System™
What Is The Establish And Flourish System™?
Our The Establish and Flourish System™ is a unique 6-point system that we have crafted from our 15 years in the industry. Nothing else like it exists. It is our tested and proven strategy that can be implemented to all music brands and denotes the key areas that you will need to focus on if you want to establish yourself in the music industry. We also help with the implementation of this strategy to give yourself a professional aesthetic that attracts success.
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Core Message
The A.P.P.E.A.L Message Formula
Every brand needs a voice. Messaging provides the words that help customers and prospects understand a firm’s value (why it’s useful) and values (what it believes in). It articulates the brand’s promise and stimulates desire for a brand’s products/music. Brand messages tell a story that get people excited about your services and rally them behind your flag.
Storytelling
The R.E.A.C.H Your Audience Solution
Relatable, Empathy, Absorbing, Clarity, and Honesty. These are the pillars that your Storytelling should be based around for your brand. Create a message that tugs at the heartstrings of your audience. Something that they can relate to. In the long term, it will give your audience a positive response every time they see your brand and they will want to tell other people about it. Organically.
Social Platform
The M.O.D.E.L Social Platform Strategy
The music industry is very competitive and has been subject to significant developments. The way music is being consumed is rapidly changing; dynamic new ways of engaging potential fans and listeners are emerging frequently as a result of the ripples that the rise of the internet has sent through the industry. The M.O.D.E.L approach to your social platform involves Message, Organisation, Distinction, Engage, and Leverage.
Competition
The P.A.W & Score Enhancer
The music industry is very competitive and has been subject to significant developments. The way music is being consumed is rapidly changing; dynamic new ways of engaging potential fans and listeners are emerging frequently as a result of the ripples that the rise of the internet has sent through the industry. The M.O.D.E.L approach to your social platform involves Message, Organisation, Distinction, Engage, and Leverage.
Content
The G.R.A.B Your Fans Builder
Goals, Recognition, Audience and Belief. These are attributes that ensure your content will achieve the results you want. With the G.R.A.B your fans builder, you have to make sure that you are invested into every single piece of content you produce as an artist or band. If not, your audience will not believe in your brand.
Awareness
The S.P.R.E.A.D Like Wildfire Sequence
The last, and quite possibly the most important part of constructing a brand message is the S.P.R.E.A.D Like Wildfire Sequence. This includes; Spreading your work, Publicise, Results you have achieved, Enhancing your reach, Achieving results on a new level, and Do It Again with momentum from your previous campaigns.
With all of these steps, you should produce a brand message and content that can compete with the highest professional musicians.
Click below to learn more about The Establish And Flourish System™ and arrange a meeting with one of our advisors. This could be the first step to a very successful music career.
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With The Implementation Of Your Tailored Strategy, Below Are Just Some Of The Outcomes That You Will Receive From The Establish & Flourish System™
Artist/ Band Logo Design
It is important to appeal to your audiences in every possible way, and an interesting logo will help generate public interest in you and your brand. It will create a point of focus where your audience can recognise you. Mastermind Promotion has years of expertise and can offer advice on your logo, or even design it for you from scratch. Whether it be a Band Logo, Artist Logo, or a Product Brand.
Artwork Design
Visually striking artwork will catch the eye of your audiences, and will provide you with an opportunity to promote your brand image. Whether its an album design, graphics for a live event, a photoshoot for a personal brand, or implementing an existing logo into your artist/ band brand, our dedicated team of designers can offer advice on pre-existing artwork or create new attractive artwork for you that captures the image of your brand.
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A Stylish Website Design That Attracts Devoted Fans
Your website is the hub of everything you create. It should ooze your brand and create a footprint on the internet for a global fanbase. An organised, modern website will also encourage online media outlets to find more about you and your music. Here at Mastermind Promotion, our team of web designers can advise and assist with the planning and creation of a website that captures the image of your brand.
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Music Video Consultation (or Ask For A Quote To Have Mastermind Produce One With You)
All single releases perform better with a music video. Convert your ideas and translate your music into a new medium. This is an important tool and crucial to your success. By filming a video that focusses on the themes and images of your brand, you will reinforce your professionalism and attract a greater fanbase.
Mastermind Promotion has the resources to advise you on music videos you might have already produced, or film them entirely from scratch. Our expert team will make sure that your music video is as good as it can be.
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Now is the time to define your brand with the help of Mastermind Promotion. Our team of industry professionals have the expertise to ensure that your website, message and image as an artist have been designed with your target audience in mind. Work with as an artist to create a brand that shows you should be taken seriously.
Not convinced? Here's a word from our previous Establish And Flourish System™ clients...
"Me and Mastermind will go on a long journey. To make anything successful you need a good plan and they certainly have the right way of going about things."
Sam Way, Singer Songwriter
"Working with Mastermind has taken my career to another level... The strategy that he’s put in place for me … it’s going to be really good. I’m excited."
Wendy Walker, Singer
"Michaels enthusiasm, focus and total attention to detail has totally got us focused. He sorted out all our business on social media; how it should look - our image."
Pete Nice, Author (Dirty)
