Get Seen Get Heard – Cutting Edge Exclusive

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GET SEEN, GET HEARD

(The Right Way)

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A 21-Step Guide To A Music Artist’s PR and Marketing

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by Michael Eastwood

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Free Exclusive for Cutting Edge Music Conference

The Quick Easy-To-Read Guide for All Musicians Serious about Tackling The Music Industry

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[text_block style=”style_1.png” align=”left”]In this book, written by Michael Eastwood, you will learn the most important aspects outside of your songwriting to get right and reach bigger audiences.

From branding and social media, all the way to music videos and picking the right PR teams, this book is designed to give the average musician a clean, concise, and expert knowledge of how to establish yourself for a flourishing music career.[/text_block]

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“Mastermind Promotion is here to empower talented artists and help drive their success. We believe that every musician should be in charge of their own careers, that’s why Mastermind Promotion is here to help artists rise above; providing artists with full control of their futures.”

– Michael Eastwood – Founder & CEO – Mastermind Promotion

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About The Author

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Michael Eastwood founded Mastermind Promotion (est. 2006), a UK & U.S music-focused 360 PR, Marketing, and modern Label Services platform, based in London. His company Mastermind has developed an innovative Go-To-Market strategy for artists and brands in the music industry leading to awards, major record deals, large festival bookings, international tours and top 20 chart success.

Michael Eastwood project manages and consults artists in all areas that are proven to have a direct impact on their success. He specialises in Publicity, Radio, Branding, Social Media and Artist Development, to help musicians achieve their vision.

As a publicist, he is known for his ability to obtain press in major publications, radio stations and TV. The BBC Network, Rolling Stone, NME, and MOJO, are examples of publicity Michael Eastwood has achieved for his artists. Working campaigns for musicians, music brands and festivals such as Tom Robinson, Van Morrison, Brendan Benson (The Raconteurs), Secret Garden Party Festival and Dead Prez.

Throughout Michael Eastwood’s seventeen years in the music industry, he has helped launch many artists careers, organised hundreds of successful concerts, stages at festivals and complete organization & implementation of key promotional events with major players such as Warner Brothers and Mama Group. Michael Eastwood’s ability to accelerate fame for his artists has gained him recognition throughout the music industry.

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In this Ebook You Will Discover…

  • How the PR Industry Works as a Whole

    PR seems to be veiled in a lot of mystery. And without clear definition of what exactly it entails musicians can easily get lost. In this book Michael Eastwood pulls away the veil explaining the mechanics of a what a PR campaign involves and whether or not you are even ready for PR.

  • What a Good Music Brand Involves

    Through our trademarked Branding system, The Establish and Flourish System, we take examples to tell you the differences between good and bad branding solutions. What makes a good website? How do I look professional to my fans? Why is branding important for musicians? These are some of the questions Michael Eastwood answers.

  • How To Engage An Audience

    Since launching our Social Media Growth product we’ve learnt considerable the do’s and don’ts of social media. In this book, Michael Eastwood gives some of his proven solutions to making the most out of social media. What platforms you should invest time into and how to increase your social efficiency so you have more time to focus on being a musician.

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What Others Are Saying…

Sam Way

“Me and Mastermind will go on a long journey. To make anything successful you need a good plan and they certainly have the right way of going about things.”

Sam Way, Singer Songwriter

Wendy Walker

“Working with Mastermind has taken my career to another level… The strategy that he’s (Michael Eastwood) put in place for me … it’s going to be really good. I’m excited.”

Wendy Walker, Singer

Pete Nice

“Michael’s enthusiasm, focus and total attention to detail has totally got us focused. He sorted out all our business on social media; how it should look – our image.”

Pete Nice, Author

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