What Is Branding?

Written by Michael Eastwood Founder & CEO of Mastermind Promotion

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What Is Branding?

A brand is often defined as a “Name, term, design symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.” In short, a brand is everything. More than a logo, a brand lives and evolves in the minds and hearts of potential clients and audiences. It’s a fostered set of emotions and ideas consumers associate with your image and music. Many seller's are looking for unique ways to connect emotionally with consumers in a world full of so many choices.

Creating an identity that resonates with your clients reinforces the emotional relationship that is at the heart of a truly successful brand. When making decisions for your brand, it’s important to examine the factors associated and consistently craft messages that support and enhance the emotional relationship between you and your audience. Additionally, it’s easier to sell a brand that you believe in yourself.

Your brand becomes the foundation for your image as an artist. Every aspect is defined by your brand - from your sound, your video production, your photography and your live performances. Mastermind understands and appreciates the importance of building a strong brand, and has the resources to do so for you.

5 Reasons Why Branding Is Important

1. Branding Improves Recognition

One of the major components of your brand is your logo. Think of how we instantly recognise the golden arches of McDonalds, or the universally pertinent red and white of Coca Cola. The leading visual signifier of you as an artist, logo design is critical since that simple graphic will be on every piece of correspondence and advertising. A professional logo design is simple enough to be memorable, but powerful enough to convey the right impression.

2. Branding Creates Trust:

A professional appearance builds credibility and trust. people are more likely to purchase from an artist that seems polished, legitimate and passionate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers.

3. Branding Supports Advertising:

Advertising is another component of your brand. Both the medium chosen and the demographic target for advertisements build a brand. Too narrow an advertising focus and you risk being “pigeon-holed” as an artist, losing your ability to expand into new markets. Too broad a focus, and you will fail to create a definable impression of you and your music in the minds of potential listeners.

4. Branding Builds Financial Value:

Simply put, a strong brand usually guarantees future business. The greater your devotion to building your brand and attracting wider audiences, the better the financial return will be from its appeal.

5. Branding Generates New Audiences and Customers:

Inextricably linked with the point above, branding enables you as an artist to get referral business. It wouldn’t be possible to tell a friend about the amazing new song or great new album they had heard the night before if they couldn’t remember the brand. The reason the word “brand” is used so often to refer to this concept is because the goal is to leave a lasting impression on your audiences. Word of mouth referrals are only possible in a situation where you have delivered a memorable experience for your customer.