Are you an independent, an emerging, or already recognised artist with great talent? Are you seeking more opportunities to get your music heard and appreciated by wide global audiences? Do you represent a talented artist who needs better opportunities to succeed globally? Striking the balance between ensuring high quality production and building a prominent public platform depletes your resources and stretches your time. We are here to help you.
Gain the recognition you deserve with the help of our professional team. Mastermind’s multicultural and highly versed team monitors the ever-changing landscape of the music industry to be able to provide you with tailor-made services ensuring that you have a sturdy platform whilst maintaining the quality of your music. Show us your vision and we can provide a bespoke, comprehensive program covering every angle – and more – to turn your ideas into reality.
Originally starting seed as a record label and events promotion company in 2006, Mastermind Records was primarily focused on the electronic niche, releasing numerous records on vinyl and promoting events for Chase and Status, Andy C, and Pendulum to name a few. Mastermind shortly started expanding into the music promotion and branding field, working with a more diverse range of artists such as Dead Prez, Benny Page, and Van Morrison. Through this evolution, Mastermind gained a reputation for strategy and industry expertise; winning awards; selling out events, and implementing successful branding strategies for artists across the globe.
From this, Mastermind began attracting the attention of big names wanting to work alongside Mastermind and it’s Founder Michael Eastwood, including Taylor Swift’s former manager, Rick Barker, Guns N’ Roses former manager, Vicky Hamilton, Dale Penner (Nickelback Producer), and more.
Our core values are the fundamental beliefs which our business and our behaviours are based. They are the guiding principles that we use to manage internal affairs as well as our relationship with customers, contractors and the media.
Striving to be the best in the industry
Always looking to evolve and make positive change
Loving what we do
Going above and beyond to always deliver our promise
We prioritise a Music PR push to national/regional press and radio along with student formats deemed appropriate for the artist. Far-reaching exposure improves artistic credibility and fan base.
You are a brand and have already created one; whether you know it or not. We use our experience and professional network to make sure you stand out from the crowd at an industry leading level.
We have proven success of organising advertising campaigns for artists and brands, and we can save you thousands of pounds using our media relationships and expertise to maintain a prominent public presence fitting within your budget.
Using a range of different marketing strategies we can cater to you, creating on and offline campaigns that target your chosen target market alongside our Music PR strategies.
“Mastermind PR, a brilliantly driven PR company that consistently delivers interesting projects to us; not just high quality music, but unique opportunities with the artists that produce it.”
“Mastermind are friendly and efficient to deal with, they have a great taste in music and know where to target an artist's music for maximum effect.”
“There's so many positives that I can mention about Mastermind. But the main important one is their tirelessly professional work-ethic and attitude which I admire and look for in someone who I want to deal with.”
“Because of the knowledge and experience that he was sharing, Michael is the James Bond of the UK music PR world”
“Michael got me in Rolling Stone magazine, BBC Radio 6 Music and BBC 1 TV. He is my go-to PR guy for anything I do in the UK!”
“I wanted to be able to get my music to people who would connect to it, so I contacted Mastermind Promotion because they’ve got wonderful networks and they’re really good at getting the right people to listen to the music, it’s lovely working with Michael.”
“Thank you Mastermind for all your hard work to make our Fundraising event such a success. It was a pleasure working with you. I hope we can work again in the future.”
“As a local radio station, we are reliant on a regular supply of new music & interview opportunities. Michael Eastwood & Mastermind Promotions consistently provide us with both. We've worked with them for several years, and look forward to doing more with them in the future.”
“Mastermind promotion have taken on a bold mission: to empower the single independent artist while taking away control from the big three (major labels) is a shift that's long been necessary. Mastermind Promotion is the most revolutionary force in the music industry I have come across.”
“A truly excellent company that stand out as leaders in their field. They're helping independent artists and labels carve out a future in a changing industry and they're exactly what the industry currently needs!”
“I’ve had the pleasure of working with Mastermind Promotion twice now. They promoted my songs with a lot of thought and care. They take really great care of their artist and I wouldn’t think twice about working with this team again!”
"Mastermind have a real commitment to both emerging and established talent. They're a PR firm that consistently provides artists who make for great interviews."