THE FIRST TRUE ALTERNATIVE TO A MAJOR RECORD LABEL

Mastermind, established in 2006, is an award-winning Music PR and Marketing company. Starting out as a record label and events company, we have experience in every aspect of the music industry. We narrow the divide between social and news media using innovative, tailor-made campaigns to capture the imagination of our audiences. From Radio to TV, Print, Sponsorship, Events and Online Press, we have built relationships and personalised strategies to make sure we obtain the publicity needed for any artist, label, brand or event we choose to work with. We have made a name for ourselves as one of the most efficient platforms to kick start or take things to the next level through our proven ability to accelerate fame for our clients via big media corporations and targeted regional publicity.

1. REVOLUTIONISING THE INDUSTRY

2. TAKING THE NEXT STEP

3. TAKE YOUR MUSIC INTO THE FUTURE

OUR EXPERT ADVISORY BOARD

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Founder of Mastermind back in 2006. Michael has a unique GoTo Market Strategy with a proven track record. His knowledge for accelerating fame for his clients has brought him recognition throughout the music and media industry.

Michael Eastwood

Music PR & Marketing Expert
Rick Barkerboy

Rick Barker strives to teach artists how to be artists. Rick is most known for formerly managing Taylor Swift and has been a part of developing artists for industry­ changing careers and superstardom. He is also a consultant for Big Machine Label Group, American Idol, and Live Nation.

Rick Barker

Artist Management (Taylor Swift)
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Considered one of the most successful music executives in the industry, Grammy Award-Winning Vicky Hamilton is most renowned for discovering, developing and managing Guns ’N’ Roses, Mötley Crüe, Poison and many others.

Vicky Hamilton

Artist Management (Guns N' Roses)
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Many projects have benefited from Penner’s production, including; Nickelback’s ‘The State’ (Roadrunner) certified platinum in America and Canada. Dale received the “Producer of the Year” award at the WCMA’s for his work on Holly McNarland’s (Universal) platinum selling ‘Stuff’.

Dale Penner

Music Production Advisor (Nickelback)
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Jonathan Catalon AKA Big Swift. Platinum-certified music producer, remixer, and engineer from Houston, Texas. Southern Hip-Hop & R&B producer specializing in hard-hitting drums. Worked with many Houston Hip hop greats including Scarface, Geto Boys, Screwed Up Click, DJ Screw, Paul Wall, Chamillionaire and many more

Big Swift

Music Producer and Supervisor
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Barry has written #1 hit songs around the world, nominated for an Emmy and had major publishing and record deals. He has written over 200 songs for film and TV. Best Producer at The Beverly Hills Film Festival. He is also the CEO of Music Supervisor, dedicated to getting music licensing in Hollywood films.

Barry Coffing

Music Supervisor
Michele Vice-Maslin

Michèle Vice-Maslin is an Emmy Winning, #1 hit music producer/Music Arranger/ Songwriter, Music Publisher who composes (both music & lyrics) and produces- arrangers for artists/ films/television / ads/ promos/ games, etc. She has had numerous hit songs and cuts all over the world as well as over 5000 music placements. Her music can be heard on radio & television every day – 7 days a week/365 days a year.

Michele Vice–Maslin

Emmy Award-Winning Songwriter
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Stefano has worked as a senior advisor in banks such as the World Bank, Washington DC, and BEPA, also previously a member of Italy’s Vice­ President Franco Frattini’s Private Office. His areas of expertise range from immigration, integration and asylum, as well as borders and visa issues. He has widely published and lectured on European affairs issues.

Stefano Bertozzi

Strategic Advisor

SENIOR MANAGEMENT TEAM

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Michael Eastwood first founded the Mastermind brand in 2006. His company Mastermind Group Ltd has developed an innovative Go-To-Market strategy for artists and brands in the music industry leading to awards, major record deals, large festival bookings, international tours and top 20 chart success. His knowledge of accelerating fame for his clients has brought him recognition throughout the music and media industry.

Michael Eastwood

Founder & CEO
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As the former Chief Executive for Car Parks Ltd and former Group Chief Executive for Chelsea Village PLC, Peter Bewsey has worked the success for a variety and range of businesses. Experienced in building organisations from the ground up, Peter Bewsey is now proud to sit as Mastermind Promotion’s Non-Executive Chairman.

Peter Bewsey

Non-Executive Chairman
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Martyn Keates

Finance Director
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CEO and founder of BSEEN, Azita brings 20 years of expertise in network services, software business management, partnerships and international trade.

Azita Nader

VP International Business

ARTIST DEVELOPMENT & ARTIST SERVICES TEAM

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Michael Eastwood

Campaign Manager
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Konstantinos Raptopolous

Promotion Manager

Dino Mensano

Promotion Assistant

Viktor Balchikliev

Press & Marketing Assistant

David Marshall

Artist Success Manager

Lyliane Litumba

Artist Development Executive

Ben Lewis-Donaldson

Artist Development Assistant
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Tom Hagen

EA to Founder & CEO

Dongwei Li

Assistant Marketing Manager
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Rich

Brand Manager

SPECIALIST MASTERMIND TEAM

James Edgeworth

James

Web Development
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Colin

WordPress Consultant
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Yoshitaka

Photographer
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Matt

Graphic Design
Natasha

Natasha

Videographer
Javad

Javad

Business Analyst
shauna

Shauna

Hair and Makeup Artist
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Weic

Hair Stylist
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Siouxsie

Fashion Stylist
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Tait Pollack

IT Consultant

WHO WE WORK WITH

WHAT THEY SAY

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