In their words, at the time.
What broadcasters, partners, advisers and artists said about working with Mastermind, as the agency's own Reviews page published it. Each quotation links to the Internet Archive capture that dates it.
Broadcasters and partners
“Mastermind have a real commitment to both emerging and established talent. They're a PR firm that consistently provides artists who make for great interviews. A pleasure to work with Michael, Paul and the team.”
“As a local radio station, we are reliant on a regular supply of new music & interview opportunities. Michael Eastwood & Mastermind Promotions consistently provide us with both. We've worked with them for several years, and look forward to doing more with them in the future.”
“[Michael] knows where to target an artist's music for maximum effect”
“Mastermind have been super efficient at providing us with a regular stream of upcoming artists - you can really tell their selection is about quality over quantity. Almost every one of the interviews provided have been successful. Paul is a pleasure to work with, always has a friendly attitude, calm when things go wrong and has amazing advice on hand. We shall be working very closely with Mastermind and Paul for a long time to come.”
“I work with a radio station and got introduced to Paul at Mastermind Promotions via one of our presenters. Paul is excellent to work with - a kind, reliable soul. Mastermind provides us with artists to interview - each artist is hand selected and perfectly in tune with our brand, each interview has been delightful.”
“Thank you Mastermind for all your hard work to make our Fundraising event such a success. Crystal Starr entertained us in brilliant way. It was a pleasure working with you. I hope we can work again in the future.”
Advisers
“Michael got me in Rolling Stone magazine, BBC Radio 6 Music and BBC 1 TV. He is my go to PR guy for anything I do in the UK”
“What I was hearing was [Michael Eastwood / Mastermind Promotion’s] passion for the independent artist […] because of the knowledge and experience that he was sharing […] Michael is the James Bond of the UK music PR world”
Artists and managers
“I’ve had the pleasure of working with Mastermind Promotion twice now. They promoted my songs with a lot of thought and care. This last time they even got a television interview in London although I am a foreign artist. They take really great care of their artist and I wouldn’t think twice about working with this team again”
“I wanted to be able to get my music to people who would connect to it, so I contacted Mastermind Promotion because they’ve got wonderful networks and they’re really good at getting the right people to listen to the music […] [Michael] is always really positive and he’s always got so much energy, it’s lovely working with Michael”
“The service Mastermind provides is very bespoke and tailored to the clients needs. They’ll sit down with you and they’ll really make sure that your aims and what your targets are are mirrored in the PR efforts […] I know that Michael goes the extra step which is really what I want if I’m paying for PR for my artists”
“Michael’s enthusiasm, focus and total attention to detail has got us focused […] We started to develop ourselves […] Mastermind has taken us to the next level.”
Each quotation is copied word for word from Mastermind's Reviews page as the Internet Archive captured it on 4 August 2020. The same quotations are on the page in its last capture, of 29 May 2024.