2) You’re too focused on social media
As already mentioned, it’s relatively common for those looking to go down the self-promotion avenue to make a beeline for social media. Just to set the record straight, social media has incredible value, unrivalled power and can have the most significant effect on your successes in the music industry. However, it is most certainly not the be all and end all, nor should it be viewed as anything of the sort.
Investing a good amount of time in social media is important, but it’s just as important to remember that not everyone you’d like to reach out to bothers with it. The social media landscape these days is so incredibly vast that simply disappearing in the background is far too easy for you to throw all of your eggs into this particular basket. Social media represents an important element of the promotion process, but nevertheless is only one element of it.
3) You’re automating things
While the appeal and value of automated marketing robots appear relatively obvious, it’s usually in your best interests to stay away from them altogether. Take for example Musicsubmit – all you need to do is pay them a small amount of money to have them send your music and a message to X number of industry professionals, radio hosts and journalists. Such services are very cheap and promise to accomplish in any instance what would otherwise take you a fair while to do yourself.
So what’s the downside? Well, quite simply the fact that the overwhelming majority of those working in the industry can spot these kinds of automated promos and messages a mile away. And when they do, it tends to stink of taking the easy way out and not having bothered to do the important work your band deserves. How many of these emails can you expect replies from? Or even to be opened? The answer…few to none.