8) You’re unwilling to spend
One of the most important things to accept and acknowledge when looking to go it alone in the music industry is that it is probably going to be expensive. The simple fact of the matter is that not only have you had not yet reached a kind of stage where people will be willing to pay you for what you do, but chances are it will be you that ends up temporarily out of pocket. From running ads in the local press to promoting concerts to putting on shows and right through to paying the pros to represent you at important introductions, none of this comes cheap.
Which is precisely why one of the biggest mistakes so many newcomers make is that of assuming they will be able to get by without spending. Or at least, spending very little. Of course, it’s tricky to know which kinds of investments represent savvy spending, along with which qualify as being taken for a ride. Which is again one of the reasons why going it alone can be something of a minefield to say the least.
9) You’re not networking and/or collaborating
Think you’re the only band or artists doing what you do in exactly the same position? Not a chance. In fact, it’s probably likely that across your immediate locality there are plenty of opportunities for networking and collaborating. This is exactly the kind of industry where there is no such thing as having too many names and numbers in your phone – nor should any opportunity for collaboration be passed up. After all, team up with a couple of other bands or artists from your area and it suddenly becomes two-thirds cheaper to organise and promote killer live shows.
There are far too many industry newcomers who take the whole ‘going it alone’ thing a little too literally. In fact, given the way in which you are guaranteed to need a good amount of help along the way, you could quite accurately say that there is no such thing as going it alone.