A clear brief
Agree objectives, responsibilities, budget and dates before the work begins.
Advertising
Make every campaign intentional.
Connect clear creative with a defined audience, budget and destination.
Advertising / MastermindStart with what
Start with what
you want to change.
Every engagement should begin with a defined brief, agreed deliverables and a realistic measure of success. Technology can accelerate research and execution; it cannot substitute for an accountable strategy.
- Campaign objectives and measurement plan
- Audience and creative hypotheses
- Landing-page and asset review
- Budget approval and campaign evaluation
Human responsibility
Important creative, editorial and relationship decisions stay with accountable people.
An evidence trail
Separate what was delivered from what it achieved. Preserve sources, approvals and results.