Press

Brendan Benson of The Raconteurs

You Were Right · MOJO Album of the Week · NME · Pitchfork

Press promotion

November and December 2013

Brendan Benson of The Raconteurs
Brendan Benson · Mastermind client portfolio
Press

You Were Right press record

01

The album

  • You Were Right · solo album by Brendan Benson, co-leader of The Raconteurs with Jack White
  • Out on Lojinx on 25 November 2013, and on his label Readymade on 10 December 2013
Pitchfork, 2 December 2013 · MOJO and Drowned in Sound review pages
02

Reviews

  • NME · review by Kate Lloyd · 22 November 2013
  • MOJO · Album of the Week, review by James McNair · 25 November 2013
  • Drowned in Sound · review by Dan Lucas · November 2013
  • Press promotion by Mastermind
Reviews: NME and Drowned in Sound pages; MOJO page, archived. Role: Mastermind’s own account (its portfolio pages dated 15, 22 and 25 November 2013)
03

Pitchfork Advance

  • Pitchfork · album streamed on Pitchfork Advance before its Readymade release · 2 December 2013
  • Press promotion by Mastermind
Pitchfork news page, 2 December 2013, which does not name the agency. Role: Mastermind’s own account (its portfolio page dated 2 December 2013)
04

Press materials

  • Album press release
  • Press kit for the album
Mastermind’s own files, by title. Role: Mastermind’s own account

Photographs & behind the scenes

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