Complete Solution™

Katiuska McLean

Full Promotion Review & Strategy · Branding · Film direction

Brand strategyCreative directionVideo directionPromotion strategy

2022 to 2023

Katiuska McLean
Katiuska McLean · Mastermind client portfolio
Complete Solution™

Strategy · Production · Promotion

01

Review & strategy

  • Full Promotion Review & Strategy
  • Complete Solution™ project agreement
  • Artist development and promotion planning
Original review and 14 October 2022 agreement
02

Brand development

  • Establish & Flourish System™
  • Core message, positioning and visual direction
  • Completed branding-strategy document
Branding strategy updated 30 March 2023
03

I Care production

  • Michael Eastwood · Director
  • Shoot call sheets · 24 and 25 November 2022
  • Production team and multi-day filming schedule
Original Thursday and Friday call sheets
Project documents & dates
  • Full Promotion Review & StrategyStrategy
  • Welcome Pack and Full-Service Agreement14 October 2022Agreed scope
  • I Care: production call sheet24 and 25 November 2022 shootCall sheet
  • I Care: Friday call sheet25 November 2022 shootCall sheet
  • Completed Branding StrategyUpdated 30 March 2023Branding document
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