Mastermind Academy ↗︎Founder
Complete Solution™

Sabrina Francis

Branding · Film production · Press · Radio · Social media · Live launch

Creative directionBrand strategyFilm productionPress & radioLaunch promotion

2021 to 2023

Sabrina Francis
Sabrina Francis · Mastermind client portfolio
370,000+Cocoa Tea video viewsReported · 7 July 2023
144,000Learn To Love video viewsReported · 7 July 2023
Almost 9,000New Instagram followers reported across the projectReported · 7 July 2023

Mastermind Complete Solution™ final report · First-party campaign report

“In other words, the sequence and timing of each objective is interrelated and represents the compass guiding our activities.”

Michael Eastwood, Mastermind Group Ltd · project agreement · Sabrina Francis: Welcome Pack and Full-Service Agreement · 11 November 2021

“The project focuses on a full-scale Official Music Video for the song ‘Cocoa Tea’ by Sabrina Francis.”

Michael Eastwood · Sabrina Francis - Cocoa Tea - Music Video - Initial Creative Brief / Treatment (Draft) - 16th Nov 2021 · 16 November 2021
Mastermind Production

Film & video production

Cocoa Tea

Michael Eastwood · Creative director and producer · December 2021 call sheet

YouTube ↗︎

Learn To Love

Michael Eastwood · Music video creative director and producer · Official release credits

YouTube ↗︎
Complete Solution™

Strategy · Production · Promotion

01

Brand strategy

  • Complete Solution™ Strategy
  • Establish & Flourish System™
  • Core message and visual direction
  • Artist development
Strategy and project agreement · 2021
02

Creative development

  • Cocoa Tea treatment · Michael Eastwood
  • Storyboards for Cocoa Tea and Learn To Love
  • Photography and brand materials
Original treatment and storyboard records
03

Production

  • Cocoa Tea shoot · 2 December 2021
  • Creative director and producer · Michael Eastwood
  • Production team and shoot call sheet
  • Two released music videos
Call sheet and official release credits
04

Press & radio

  • Wonderland video premieres
  • Wordplay interview
  • BBC Radio London and BBC regional radio features
Published coverage and dated project reports
05

Social campaign

  • Social Media Growth Formula™
  • Campaign progress reports
  • Dated audience and video-view results
21 January 2022 progress report; 7 July 2023 final report
06

Live launch

  • Bush Hall, London · 27 October 2022
  • Mastermind organised and promoted the show
  • Published live review
Final report and Renowned For Sound
Press · Radio · Public record

Released work & coverage

WonderlandCocoa Tea premiere6 May 2022WonderlandLearn To Love premiere21 September 2022WordplayCocoa Tea: 10 questions8 June 2022Renowned For SoundBush Hall live review27 October 2022 performance
Project documents & dates
  • Complete Solution™ Strategy22 September 2021Strategy
  • Welcome Pack and Full-Service Agreement11 November 2021Agreed scope
  • Cocoa Tea: Music Video Treatment16 November 2021Creative brief, draft
  • Cocoa Tea: Music Video Production Schedule2 December 2021 shootCall sheet
  • Progress Report21 January 2022Progress record
  • Complete Solution™ Final Report7 July 2023Dated first-party results
Artist profile Case studies
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