Complete Solution™

Sam Way

Architect EP · Listening party at Warner Bros, London · BBC Radio Bristol · iTunes Alternative chart

Promotion strategyPress promotionRadio promotionEvent promotion

2015

“Working as a professional model for Paco Rabanne, Diesel, and Levi’s, Sam Way originally came to Mastermind Promotion to launch his music career with his Architect EP.”
Mastermind Promotion · About page, advisory board · captured 21 July 2019 ↗︎

“One minute we were plugging to radio and getting some spins - the next, I persuaded him to go ahead with a unique listening at Warner Bros studio in London.”
Michael Eastwood · Mastermind blog · Wrapping up another successful campaign · 11 December 2015

Complete Solution™

Architect EP campaign record

Strategy and press kit

EP strategy by Mastermind
Electronic press kit · from 12 August 2015
Stargazer and Architect press kits · 8 and 15 October 2015
Release copy on Mastermind’s Stargazer page · 5 October 2015

Mastermind’s own files, by title and date · Mastermind’s project page, 5 October 2015 · anniversary film description, 2017. Role: Mastermind’s own account

UK tour and live shows

Twelve UK dates announced for October 2015, with Anna Pancaldi in support
Launch concert, Moose Hall, Crediton · 12 October 2015 · more than 80 attended
Live at the Old Church · songs from Architect
Tour dates and launch show under Mastermind’s direction

Release copy as published by Mitch’s Muse, 10 November 2015 · Crediton Courier, 16 October 2015 · Mastermind’s project page, 27 October 2015 · Mastermind blog, 11 December 2015. Role: Mastermind’s own account

BBC Radio Bristol

Martin Evans · BBC Radio Bristol and BBC Radio Somerset · 14 October 2015
Interview and acoustic performance, with Anna Pancaldi

BBC programme page, which spells him ‘Saw Way’ · Mastermind’s project page, 27 October 2015. Role: Mastermind’s own account

Listening party at Warner Bros

Architect listening party · Warner Bros, London
Event folder and guest lists · from 21 September 2015
Michael Eastwood spoke to the media on the night

Mastermind’s project page, 28 October 2015 · Mastermind’s own files, by title and date · Mastermind blog, 11 December 2015. Role: Mastermind’s own account

Release and charts

Architect EP · released 2 November 2015
Stargazer video premiere · Gigs and Festivals · 2 November 2015
iTunes Alternative chart · number 46 on release day
iTunes Alternative album chart, number 15; album chart, number 80 · Mastermind’s post of 4 November 2015

iTunes store page, archived · ADON Magazine, 2 November 2015 · Mastermind’s posts of 2 and 4 November 2015. Role: Mastermind’s own account

Reporting

Progress report · 15 October 2015
Final progress report · 8 December 2015
Final report reviewed with the artist · December 2015

Mastermind’s own files, by title and date · Mastermind blog, 11 December 2015

After the campaign

Introduced among Mastermind’s past and present artists · 10 Year Anniversary, 28 April 2017
Aesthetic Advisor on Mastermind’s advisory board · About page, captured 21 July 2019

Mastermind’s anniversary press release, August 2017 · About page capture, 21 July 2019

Press · Radio · Public record

Released work & coverage

BBC Radio BristolMartin Evans, with Anna Pancaldi and Sam Way (spelt Saw Way)14 October 2015 Mastermind portfolio · archivedSam Way interview and session at BBC Radio Bristol27 October 2015 Mastermind portfolio · archivedArchitect listening party at Warner Bros.28 October 2015 Crediton CourierLocal singer/songwriter started British tour in Crediton16 October 2015 Mastermind portfolio · archivedSam Way live at the Old Church27 October 2015 Mitch’s MuseStargazer propels Sam Way to new height10 November 2015 iTunes · archivedArchitect EPReleased 2 November 2015 ADON MagazineADON Music: Sam Way, The Architect EP2 November 2015 Mastermind portfolio · archivedGigs and Festivals premiere: Stargazer video2 November 2015 Sam Way · YouTubeStargazer: official video2 November 2015 Mastermind portfolio · archivedArchitect EP in the iTunes charts4 November 2015 Mastermind blog · archivedWrapping up another successful campaign11 December 2015 Mastermind EventsMastermind 10 Year Anniversary28 April 2017 Mastermind PromotionThe advisory boardAbout page

Artist profile Case studies