Campaign register
Every client campaign on record
Every client campaign in Mastermind's records, listed one by one by year and by the work its records show. Artists' names and project titles are withheld.
416client campaigns on record
314artists
2013 to 2023years
By year of the earliest record
| Year | Campaigns |
|---|---|
| 2013 | 6 |
| 2014 | 18 |
| 2015 | 21 |
| 2016 | 16 |
| 2017 | 37 |
| 2018 | 34 |
| 2019 | 44 |
| 2020 | 48 |
| 2021 | 91 |
| 2022 | 68 |
| 2023 | 33 |
13 campaigns are marked “or earlier”: the definition of that mark is in the method below.
By the work the records show
- press release358
- press kit346
- press147
- radio91
- video43
- live event or tour30
- Spotify21
- social media20
- branding16
- television8
- YouTube8
A campaign can show several kinds of work, so these do not add up to the total.
How the count works
- A campaign is one artist and one named release, event, tour, book or other engagement, evidenced by campaign records.
- Each campaign is dated by its earliest record. A year marked “or earlier” means the campaign may be earlier than the year shown: only files copied in bulk survive, or an earlier date appears only in a record whose link to the campaign rests on its title alone.
- Four pairs of campaigns may each prove to be one campaign; if all four are, the total is 412.
- The register counts what the agency's records show. It is not a count of every campaign Mastermind ran.
- Artists' names and project titles are withheld, so the lines can be recounted but the 314 artists cannot.
- Two other client figures are in print and measure something else: the 153 names on this site's artist wall, which lists names for display, and the company's own statement, in its plan of December 2023, of over 350 artists. Only the 314 is counted under a stated rule.
Every campaign, line by line
Each line gives the campaign's number and the work its records show. Open a year to read its lines.
20136 campaigns
- C001press release, press kit, press
- C002press release, press kit, press
- C003press release, press kit, press, live event or tour
- C004kind of work not recorded
- C005press kit
- C006press kit
201418 campaigns
- C007press kit, press
- C008press kit, press
- C009press kit, press
- C010press kit, press, radio, video
- C011press kit, press, radio, video, live event or tour
- C012press kit, press, video, live event or tour
- C013press kit, press, video, live event or tour
- C014press kit, press, video, television
- C015press kit, radio, live event or tour
- C016press kit, radio, live event or tour
- C017press, radio
- C018press, video
- C019press release, press kit, live event or touror earlier
- C020press kitor earlier
- C021press kitor earlier
- C022press kitor earlier
- C023press kitor earlier
- C024press kit, live event or tour
201521 campaigns
- C025press release, press kit
- C026press release, press kit, press
- C027press release, press kit, press, radio
- C028press kit, press
- C029press kit, press, radio, video
- C030press kit, press, radio, video
- C031press kit, press, radio, video
- C032press kit, press, video, live event or tour
- C033press kit, radio
- C034press kit, radio, video, live event or tour
- C035press kit, radio, live event or tour
- C036press release, press kit, radio, live event or tour
- C037press kit
- C038press kit
- C039press kit, video
- C040press kit
- C041press kitor earlier
- C042press kit
- C043press kit
- C044press kitor earlier
- C045press kitor earlier
201616 campaigns
- C046press release, press kit, press
- C047press release, press kit, press
- C048press release, press kit, press
- C049press release, press kit, press, radio
- C050press release, press kit, press, radio, video
- C051press release, press kit, press, radio, live event or tour
- C052press release, press kit, press, video
- C053press release, press kit, press, live event or tour
- C054press release, press kit
- C055press release, press kit
- C056press release, press kit
- C057press release, press kit, video
- C058press release, press kit, live event or tour
- C059press release, press kit
- C060press release, press kit
- C061press kit
201737 campaigns
- C062press release, press kit
- C063press release, press kit
- C064press release, press kit
- C065press release, press kit
- C066press release, press kit, press
- C067press release, press kit, press, radio
- C068press release, press kit, press, video
- C069press release, press kit, press, live event or tour
- C070press release, press kit, radio, live event or tour
- C071press release, press kit
- C072press release, press kit
- C073press release, press kit
- C074press release, press kit
- C075press release, press kit
- C076press release, press kit
- C077press release, press kit
- C078press release, press kit
- C079press release, press kit
- C080press release, press kit
- C081press release, press kit
- C082press release, press kit
- C083press release, press kit
- C084press release, press kit
- C085press release, press kit, press, radio
- C086press release, press kit, press, radio, video
- C087press release, press kit, radio
- C088press release, press kit, live event or tour
- C089press kit
- C090press release
- C091press release
- C092press release, press kit
- C093press release, press kit
- C094press release, press kitor earlier
- C095press release, press kit, press
- C096press release, press kit, press, radio
- C097press kit
- C098press kit, branding
201834 campaigns
- C099press release, press kit, radio, social media
- C100press release, press, video
- C101press release
- C102press release
- C103press release, press kit
- C104press release, press kit
- C105press release, press kit
- C106press release, press kit
- C107press release, press kit
- C108press release, press kit
- C109press release, press kit
- C110press release, press kit, press, radio, video, live event or tour, social media, branding
- C111press release, press kit, press, live event or tour
- C112press release, press kit, social media
- C113press release, press kit, social media, branding
- C114press release, press kit, social media, branding
- C115press release
- C116press release
- C117press release, press kit
- C118press release, press kit
- C119press release, press kit
- C120press release, press kit
- C121press release, press kit
- C122press release, press kitor earlier
- C123press release, press kit
- C124press release, press kit
- C125press release, press kit
- C126press release, press kit
- C127press release, press kit, press
- C128press release, press kit, social media
- C129press release, press kit, social media
- C130press release, video
- C131press kit, press
- C132press kit, branding
201944 campaigns
- C133press release
- C134press release, press kit
- C135press release, press kit
- C136press release, press kit
- C137press release, press kit, press
- C138press release, press kit, press
- C139press release, press kit, press
- C140press release, press kit, press
- C141press release, press kit, press, radio
- C142press release, press kit, press, radio
- C143press release, press kit, press, radio, video
- C144press release, press kit, press, radio, video
- C145press release, press kit, press, radio, video, live event or tour, branding, television
- C146press release, press kit, press, radio, television
- C147press release, press kit, radio
- C148press release, press kit, radio, television
- C149press release, press kit, radio, television
- C150press release, press kit, television
- C151press release, press, radio
- C152press release, press, live event or tour
- C153press release, radio
- C154press release, radio, video, branding
- C155press release, press kit
- C156press release, press kit
- C157press release, press kit
- C158press release, press kit, social media
- C159press release
- C160press release
- C161press release
- C162press release, press kit
- C163press release, press kit
- C164press release, press kit
- C165press release, press kit
- C166press release, press kit
- C167press release, press kit
- C168press release, press kit
- C169press release, press kit
- C170press release, press kit
- C171press release, press kit
- C172press release, press kit, press, radio
- C173press release, press kit, live event or tour
- C174press release, press kit, Spotify
- C175press release, press kit, Spotify, social media
- C176press kit, branding
202048 campaigns
- C177press release, press kit
- C178press release, press kit
- C179press release, press kit, press
- C180press release, press kit, press
- C181press release, press kit, press
- C182press release, press kit, press, radio
- C183press release, press kit, press, radio
- C184press release, press kit, press, radio
- C185press release, press kit, press, radio
- C186press release, press kit, press, radio
- C187press release, press kit, press, radio, Spotify
- C188press release, press kit, press, radio, Spotify
- C189press release, press kit, press, radio, social media
- C190press release, press kit, press, radio, television
- C191press release, press kit, press, video
- C192press release, press kit, press, video
- C193press release, press kit, press, video, television
- C194press release, press kit, radio
- C195press release, press kit, radio
- C196press release, press kit, radio
- C197press release, press kit, radio
- C198press release, press kit, radio, Spotify
- C199press release, press kit, video, social media
- C200press release, press
- C201press release, press, radio
- C202press release, press, radio, video
- C203press release, press, live event or tour
- C204press release, press, Spotify
- C205press kit, press
- C206press release, press kit, live event or tour
- C207press release
- C208press release
- C209press release
- C210press release
- C211press release
- C212press release
- C213press release
- C214press release, press kit
- C215press release, press kit
- C216press release, press kit
- C217press release, press kit
- C218press release, press kit
- C219press release, press kit
- C220press release, press kit
- C221press release, press kit
- C222press kit
- C223press kit, press
- C224press kit, social media
202191 campaigns
- C225press release
- C226press release
- C227press release, press kit
- C228press release, press kit
- C229press release, press kit
- C230press release, press kit
- C231press release, press kit
- C232press release, press kit
- C233press release, press kit
- C234press release, press kit, press
- C235press release, press kit, press
- C236press release, press kit, press
- C237press release, press kit, press
- C238press release, press kit, press
- C239press release, press kit, press
- C240press release, press kit, press
- C241press release, press kit, press
- C242press release, press kit, press, radio
- C243press release, press kit, press, radio
- C244press release, press kit, press, radio
- C245press release, press kit, press, radio
- C246press release, press kit, press, radio
- C247press release, press kit, press, radio
- C248press release, press kit, press, radio, video
- C249press release, press kit, press, radio, video
- C250press release, press kit, press, radio, video
- C251press release, press kit, press, radio, video, Spotify
- C252press release, press kit, press, radio, video, Spotify
- C253press release, press kit, press, radio, video, social media, branding
- C254press release, press kit, press, radio, Spotify
- C255press release, press kit, press, radio, Spotify
- C256press release, press kit, press, radio, Spotify
- C257press release, press kit, press, radio, branding
- C258press release, press kit, press, video
- C259press release, press kit, press, video
- C260press release, press kit, press, video, live event or tour
- C261press release, press kit, press, Spotify
- C262press release, press kit, press, Spotify
- C263press release, press kit, press, Spotify
- C264press release, press kit, press, branding
- C265press release, press kit, radio
- C266press release, press kit, radio
- C267press release, press kit, radio
- C268press release, press kit, radio
- C269press release, press kit, radio
- C270press release, press kit, radio
- C271press release, press kit, radio
- C272press release, press kit, radio
- C273press release, press kit, radio, Spotify
- C274press release, press kit, Spotify
- C275press release, press
- C276press release, press
- C277press release, press
- C278press release, press, radio
- C279press release, press, radio
- C280press release, radio
- C281press release, radio
- C282press release, radio
- C283press
- C284press release
- C285press release, press kit, video, branding
- C286press release
- C287press release
- C288press release
- C289press release
- C290press release
- C291press release, press kit
- C292press release, press kit
- C293press release, press kit
- C294press release, press kit
- C295press release, press kit
- C296press release, press kit
- C297press release, press kit
- C298press release, press kit
- C299press release, press kit
- C300press release, press kit
- C301press release, press kit
- C302press release, press kit
- C303press release, press kit
- C304press release, press kit
- C305press release, press kit
- C306press release, press kit
- C307press release, press kit, video, branding
- C308press kit
- C309press kit
- C310press kit
- C311press kit, video
- C312press kit, social media
- C313press kit, social media
- C314press kit, social media
- C315press kit, branding
202268 campaigns
- C316press release
- C317press release
- C318press release
- C319press release
- C320press release, press kit
- C321press release, press kit
- C322press release, press kit
- C323press release, press kit
- C324press release, press kit
- C325press release, press kit
- C326press release, press kit
- C327press release, press kit, press
- C328press release, press kit, press
- C329press release, press kit, press
- C330press release, press kit, press
- C331press release, press kit, press
- C332press release, press kit, press
- C333press release, press kit, press
- C334press release, press kit, press
- C335press release, press kit, press
- C336press release, press kit, press
- C337press release, press kit, press
- C338press release, press kit, press
- C339press release, press kit, press, radio
- C340press release, press kit, press, radio
- C341press release, press kit, press, radio, YouTube
- C342press release, press kit, press, video, social media, branding
- C343press release, press kit, press, live event or tour
- C344press release, press kit, press, Spotify
- C345press release, press kit, press, social media
- C346press release, press kit, press, social media
- C347press release, press kit, press, social media
- C348press release, press kit, press, YouTube
- C349press release, press kit, press, YouTube
- C350press release, press kit, press, YouTube
- C351press release, press kit, press, YouTube
- C352press release, press kit, press, YouTube
- C353press release, press kit, radio
- C354press release, press kit, radio
- C355press release, press kit, radio
- C356press release, press kit, Spotify
- C357press release, press kit, Spotify, YouTube
- C358press release, press
- C359press release, press, YouTube
- C360press release, radio
- C361press release, radio
- C362press release, Spotify
- C363Spotify
- C364press release, press kit
- C365press release, live event or tour
- C366press release, live event or tour
- C367press release
- C368press release
- C369press release
- C370press releaseor earlier
- C371press release, press kit
- C372press release, press kit
- C373press release, press kit
- C374press release, press kit
- C375press release, press kit
- C376press release, press kit
- C377press release, press kit
- C378press release, press kit
- C379press release, press kit
- C380press release, press kitor earlier
- C381press release, press kit
- C382press release, press kit, video
- C383press release, live event or tour
202333 campaigns
- C384press release, press kit
- C385press release, press kit
- C386press release, press kit, press
- C387press release, press kit, press
- C388press release, press kit, press
- C389press release, press kit, press
- C390press release, press kit, press
- C391press release, press
- C392press release
- C393press release, press kit
- C394press release, press kit
- C395press release, press kit
- C396press release, press kit
- C397press release, press kit
- C398press release, press kit
- C399press release
- C400press releaseor earlier
- C401press release
- C402press release, press kit
- C403press release, press kit
- C404press release, press kit
- C405press release, press kit
- C406press release, press kit
- C407press release, press kit
- C408press release, press kit
- C409press release, press kit
- C410press release, press kit
- C411press release, press kit
- C412press release, press kit
- C413press release, press kit
- C414press release, press kit
- C415press release, press kit
- C416press release, press kit, branding