A clear brief
Agree objectives, responsibilities, budget and dates before the work begins.
Social media
Build a relationship, not just a feed.
A consistent voice and a practical publishing plan, with human editorial control.
Social media / MastermindStart with what
Start with what
you want to change.
Every engagement should begin with a defined brief, agreed deliverables and a realistic measure of success. Technology can accelerate research and execution; it cannot substitute for an accountable strategy.
- Audience and channel priorities
- Content themes and production briefs
- Approved content calendar
- Community handover and meaningful reporting
Human responsibility
Important creative, editorial and relationship decisions stay with accountable people.
An evidence trail
Separate what was delivered from what it achieved. Preserve sources, approvals and results.